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Music Biz Articles & Tip Sheets
A carefully selected round up of how-to and insider articles on the music business from around the internet.


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Recent Additions

Starbucks: Why Mainstream Can Kill
It's amazing. Starbucks mastered the art of selling $4 drinks and ultra-expensive snacks. Not only that, customers will spend their most precious commodity - time - waiting in line for the privilege. But Starbucks has always been selling more than just coffee. Part of the allure is the predictability and comfort that Starbucks offers - the famous "third place" envisioned and carefully crafted over the years.  Sitting, sipping, philosophizing, zoning out, or just running in-and-out - the Starbucks atmosphere is worth its weight in gold. Or, at least that's been the story until recently. Article by Paul Resnikoff. Added 05/25/2008.

How to Write Your Own Music Marketing Plan

I want you to sit down right now and write the answer to this question on a piece of paper:
“Of all the things I could do in my life, WHY do I want to learn how to write a music marketing plan?" I ask this because the only business that needs to know how to market music are record labels. If you are just an independent musician who has recorded a CD but wants it to sell, then (whether or not you want to admit it....) you are starting your own record label, and record labels must write music marketing plans if they have any chance of selling the recordings they have made! Article by Chris Knab. Added 04/02/2008.

20 Things to Do While You're Sitting Around Waiting for Your Fans to Show Up
This article
was forwarded to us recently by an associate. It's an older blog (posted July 2007), but still very "current" in topic and worthwhile reading, especially if you're scratching your head thinking "what now?" in regards to promoting your music online. Article by Michael Lee 

Is Reznor Reshaping the Market?

Ghosts is a variation on a theme created by Radiohead.  The latest NIN album is part free, part paid, part digital, and part traditional.  And a broad range of consumer preferences and budgets are accommodated by the initiative. Reznor and Radiohead are important market-movers and fearless risk-takers.  But are these experiments really relevant to the broader music industry? Article by Paul Resnikoff. Added 03/04/2008.

Will Awards and Contests Lead to Bigger Things?

Human beings are fascinated with awards.  So, it’s no surprise that musicians are constantly submitting to the many awards and entering the myriads of contests offered to unsigned artists every year.  But what if you continue to enter and never win?  Will you be branded as a loser?  Will your fans abandon you, asked to be removed from your mailing list, line their birdcages with your CDs?  It is really better to have entered and lost than never to have entered at all? Article by Sheena Metal. Added 02/25/2008. 

Record Labels: Survival of the Fittest

We all know that the record business is in major transition, has been for a few years now. Still, major labels and independent labels are trying to figure out what the new model is. But the real problem with most labels is that they still want to be in 'big business'. This is the first real issue labels have got to deal with. Because CD sales are on the downturn and record labels are cutting back on staff (hence the EMI shake up recently). Commentary by Chris Standring. Added 02/23/2008.

How to Develop Your Music Marketing Plan

For years I've been stressing to my clients the need to develop -- and implement -- comprehensive marketing plans for each and every release. And lately, it seems, quite a few have asked me to guide them through the process of creating them. The plan should include what's to be done to publicize the release, how you might enlist and obtain radio airplay, how you plan to motivate your distributor and retailers to move appropriate quantities into stores, and what'll be involved in digital distribution of individual tracks and complete albums, but most important -- how you plan to motivate the public to buy the music. Article by Keith Holzman.  Added 02/19/2008.

2007 Stats and the Future

Last year, overall sales declined a considerable amount from 2006, as delineated by Ed Christman in the January 12th issue of Billboard. Year to year CD Album Sales were off a dismal 18.8 percent -- from 553.4 million units in 2006 to 449.2 million in 2007. On a somewhat brighter note, Digital Album Sales were up more than double -- from 32.6 million to 50 million. Individual Digital Tracks were up 45.1 percent from 582 to 844 million. 2007 stats and commentary by Keith Holzman. Added 01/15/2008.

2007: What a Disruptive Year in the Music Business

The music industry continued to weather a disruptive earthquake in 2007, and that spelled distress, opportunity, or something in-between for everyone involved. Article by Paul Resnikoff. Added 01/03/2008.

How to Copyright Music

How Do I Copyright My Music? That's a question I get asked a lot here at the Music Biz Academy. And so, I decided I might as well write a formal article about it. Article by David Nevue. Added 12/26/2007.

David Byrne's Survival Strategies for Emerging Artists — and Megastars
What is called the music business today is not the business of producing music. At some point it became the business of selling CDs in plastic cases, and that business will soon be over. But that's not bad news for music, and it's certainly not bad news for musicians. Indeed, with all the ways to reach an audience, there have never been more opportunities for artists. Where are things going? Well, some people's charts look like this.... Addee 12/26/2007.

20 Steps to Creating a Successful Blog for Your Band
Part One: Blogs prove to be a tricky field to conquer, especially when it comes to gaining an initial reader-base.  However, once you get that reader base, great potential for increasing your online reputation is created.  Successful blogs keep their status by following these 20 rules from the start and throughout their blog’s lifetime. Article by Lance Trebesch of TicketPrinting.com.

20 Steps to Creating a Successful Blog for Your Band
Part Two: Part one talks about setting up the blog in the right format to gain reader interest.  Part two discusses about more promotion techniques and how to keep your readers. Article by Lance Trebesch of TicketPrinting.com.

What Do You Know About Getting Signed and Working With a Record Label?
A True/False, multiple choice quiz to test your knowledge of record labels and how they work. Article by Christopher Knab.

Superstar Leftovers
Once upon a time, major labels created superstar artists.  Then, a digital disruption dismantled the major label model, and big-name artists began pursuing post-label ambitions. But even in their darkest hour, the influence of major labels is still being felt.  Because without the promotional, marketing, and financial backing of the majors, Madonna, Radiohead, and the Eagles wouldn't be hogging headlines today.  These are superstars created in an earlier era, and that makes their newfound models less indicative of the future music industry. Get ready for an echo-chamber of "360 degree," quite possibly the next big buzzword - or buzz phrase - of this industry. Article by Paul Resnikoff. Added 11/16/2007.

The Many Roles of a Successful Project Studio Owner
Those of us in the music business all know that project studios are popping up everywhere these days. These are usually smaller-type studios than the professional large-scale recording studios, but can often produce high quality work for a much cheaper price for various recording artists. Running a successful project studio can require you to develop skills to be many different people - project coordinator, record producer, psychologist, advisor, versatile scheduler, great communicator, storyteller, business person and entrepreneur, just to name a few. Article by Eric McKinney. Added 11/07/2007.

7 Steps to a Successful Audition
Marco Kasel, talent and booking agent for Oceanbound Cruise Lines offers seven tips that will help you better prepare (and correctly set your expectations) for music auditions. Added 08/27/2007

Performance Royalties
For years radio airplay was the primary method for marketing almost all genres of music. Although that's no longer strictly the case, what's remarkable is that recording artists and record labels have never received any form of payment for this usage -- not a single penny! Yes, publishers, songwriters and composers receive compensation via annual fees paid to ASCAP, BMI, and SESAC by radio stations. But no performance royalty to labels and artists has ever been paid in the U.S. for over-the-air broadcasts, and this situation has existed for many decades, in fact since the first commercial broadcast in 1922! Article by Keith Holzman.

15 Music Marketing Ideas on the Cutting Edge
Music marketing consultant Christopher Knab offers fifteen ways to rethink how you market your music.

Radio Play: Will Topping the Charts Make You Bigger Than Elvis?
Can a band in our current music scene walk into a radio station with a CD single in their hot little hands, impress and wow the DJ with their enthusiasm and chutzpa, obtain the magic and golden FM radio spins and then ride the wave of success all the way to Graceland? Article by Sheena Metal.

10 Things to Do Before Your Release Your Album
Following are, in no particular order, 10 important things you should do before you release your album. Article by Jeremy Rwakaara.

Set Goals: Your Rockstardom Wasn't Built in a Day
How can you tell if your career is actually going somewhere?  How do you know if you’re getting closer to your musical dreams? While there is no one set way achieve rock superstardom, the clearest way to realize musical success is to simply set goals. As mundane as it may seem, setting goals, both long and short-term, for your musical project, can help you achieve what you want. Here are some tips for settings goals in a realistic way that won't leave you feeling disappointed. Article by Sheena Metal.

The Devaluation of Music
I've become greatly concerned that music is no longer considered to be magical, and I suspect I'm not alone in this belief. Music has become a mere commodity and is not valued for the exciting, emotional experience it's capable of creating. A number of things happened recently that have confirmed this realization. Article by Keith Holzman.

3 Ways to Become an "Opening Act"
Ever wonder how you can become an opening act for another band in your local area, or even better, for a bigger name that comes through town? In this article, Jeri Goldstein offers
three options that might help you land those opening act spots. Article by Jeri Goldstein.

Your First Recording Session
You've finally reached the point where you are ready to enter a real studio and lay down your music. It sounds easy, right? Most musicians get a real eye-opening experience the first time they work with a professional studio. Although an experienced producer and engineer can ease the transition for inexperienced musicians, there are still many things to overcome. Article by Jeff Wheaton.

Curious Numbers: 2006-07 CD Sales
I was astounded by the huge quantity of new titles released last year as reported by Ed Christman in the May 12 issue of Billboard.
A startling 75,774 new titles were released in 2006, almost 26 percent more than in the previous year. In fact there's been a steady upsurge of new titles during the last five years. A close look reveals some surprises and some curiosities. Article by Keith Holzman.

Why You Definitely *Don't* Want a Record Label
I'm pretty much done with record labels. I finally learned my lesson last weekend. Before I get into my rant, I should say that there still is a place for record companies, but they are not for most of us. If you win American Idol or even get into the top five finalists, then sure, sign a record deal. Use the machine to make you famous for 15 minutes. You're a puppet after all, not an artist. That machine is absolutely right for you. But if you are an artist or want any kind of longevity, a career perhaps, then think again... Article by Chris Standring.

Top 5 Reasons Why You Need a Publicist
In order to sell something, the public needs to know about it. You have something you are certain that the rest of the public needs to know about and there is no better way to spread the word about you or your product than with public relations. With the proper publicist, you will get the chance to tell the world whatever you think they should know, in the most effectual manner. Here's why you need a publicist. Article by Mona Loring.

The Artist-Friendly Contract
I've always stressed to my clients that their contacts be artist-friendly, and I mean this from two standpoints. First, they should be fair and even-handed in the terms and provisions. Second, they should be written so that the average person can readily understand what they mean. These are some of the things record labels should consider when writing artist agreements. Article by Keith Holzman.

How to Get Airplay on Non-Commercial Radio
There are many thoughts on how an artist gets airplay both here at the KEXP and on radio in general.  While I can’t speak for other radio stations I can offer some advice based on my experience here at KEXP, and running my indie label Loveless that might help you get your music heard and played on radio. Article by John Richards.

Is the Music Business Dead: What, Again?
In my December 2006 commentary, I outlined why all the swill about the “decaying music business” was rubbish. I was in turn slammed by the very people who this type of thinking threatens; those who profit off of the “dying music business” business. But over 2 billion downloads and the sale of over 500 Million confirmed CD album sales in the US last year alone does not seem to jibe with the statement “People are not going to the record store and are not paying for downloads.” Commentary by Moses Avalon.

Coping With Stage Fright
Lots of people get stage fright, to one extent or another. For some people, stage fright provides an edge, a kind of excitement that stimulates their performance. But for others, stage fright can get out of control and ruin an otherwise good performance. If you have butterflies in your stomach or tension in your throat, vocal coach Jan Smith has some advice for you...

What's Happening to the Record Industry?
During the past few weeks I've been reflecting on what's happening to the record industry. It's obvious that we've been in a transitional state for the last few years. The question is -- what are we transitioning to? And how long will it be until we reach a more stable, defined state? Article by Keith Holzman.

Stop Burning Bridges...or Your Career Might Go Up in Flames
What can you, as musicians do, to eliminate aspects of your personality that may be causing bad blood between you and the people you run across on your way to superstardom? The following are a few tips that may help you to make sure you’re exhibiting professional behavior at all times. Article by Sheena Metal.

Band Tries to Make it Big Without Going Broke
This offsite NPR article by Chris Arnold speaks to the reality of making it in the music business. A recommended read for struggling bands. You're not alone.

How to Help the Music Industry Take You Seriously
Every month I have to listen to tons of artist submissions. Sometimes it's painful, other times it's a pleasure. Usually the pleasure or pain threshold is not to do with how the music sounds, although God only knows that is the ice cream! No, the enjoyment factor begins when I know that a package has been carefully put together. An artist who is serious will do it right from the start. Article by Chris Standring

Promoting Music Effectively on MySpace
MySpace has become a fantastic way to promote music online. Every artist or group needs a MySpace account now and if you haven't already got one I urge you to
sign up and start promoting. But before you do, I want to explain what is effective and what is not so you can use your time wisely, because trust me, you can spend a lot of (addictive) time there. Article by Chris Standring

ASCAP, BMI, SESAC and Free Music
While the old Napster involved lots of kids and students getting music without compensation paid to the writers and publishers, it’s quite a different situation when highly profitable companies such as television networks and radio stations are allowed to use huge amounts music legally and the writers and publishers of this music receive no share of performance license fees paid for these usages. How could this happen in this day of computerization and digital delivery? It happens every day, and it’s happening right now on hundreds of television and radio stations. Commentary by Mark Northam.

More Recommended Reading...

Power Words: How to Make Your Song Lyrics Stronger
All songwriters struggle with their lyrics to their songs from time to time. It's one of the "hazards" of the trade. And many times we settle for words that aren't what we mean or don't carry enough punch. Even songwriters whose strength is their lyrics don't always take the proper amount of time to choose their words carefully.
Article by Stan Swanson.

What a Record Label Should Know about Music Retailers
Record sales are the “report card” for record labels. There are only two grades on a music retail report card. It’s the pass/fail system; either you sold records or you didn’t. Article by Chris Knab.

Opening Acts: Does Playing Before a Rock Star Make You One?
It’s the dream of many a musician to open up for either: their favorite band or the favorite band of their childhood.  For many, the ultimate in true rock star status is to share a stage with the musicians who made you want to play music in the first place…to see you name in lights with the guys (or gals) whose music you listen to almost as much as (if not more than) your own. But is it really a good idea, as an unsigned artist, to open up for an act already known to the general public?  Article by Sheena Metal.

Business 2.0: How to Succeed in 2007
While it's not the "music" business, many of these thoughts on success from 50 of the "brightest minds in business" are certainly applicable to our industry. A good read.

The State of the Music Industry: 2006
Okay, show of hands: who in the past year or so has had a friend, relative or significant other come to them with an article claiming the death of the music business? Hands high. I’m counting. Yes. I see there are many of you. Well, this Moses Supposes is just for you: inside information and proof that the industry is just fine and growing more healthy by the day. Commentary by Moses Avalon.

Are You a Record Label?
The time has come when making CDs or other physical product available for sale at retail outlets such as Tower (what's left of it,) Borders, BestBuy, or local mom and pop record stores no longer determines the status of being a label. To a great extent, what constitutes a record label is very much in the mind of the begetter, and/or beholder. Article by Keith Holzman.

Selling Your Music Online - A Reality Check
I am often asked how much money a person can really make selling music online. I hear both extremes, both from artists who think they'll use the Internet to make it rich, and others who don't believe anyone can make any money online selling music. The truth is somewhere in between. Article by David Nevue.

How to "Fix" the Music Industry
Changing the music industry is not unlike trying to change where and when the sun rises every morning. You can expend all the anger and energy you can muster, but the sun is still going to do its thing -- blissfully unaware that you're even unhappy with it. Article by Bob Baker.

Music for Film and TV: Can You Talk the Talk?
I've worked in film and video for the last several years and have always been the one to place most of the music in commercials and TV shows I work on. What's surprised me throughout my career is discovering some musicians who know how to talk the talk, and some who don't. So how can I tell? What do I hear? Article by Susan Finch.

Book Review: How to Promote Your Music on the Internet
"...Delivers what it promises beyond clichés, generalizations and oversimplifications that are so often prevalent in books of a similar nature. For its practicality and helpfulness, David Nevue’s effort should be applauded...." Review by Norm Goldman, BookPleasures.com

Having Two Ears
As a record producer and A&R man on the French music scene, I always wonder why artists hardly ever think about why they have two ears. Obviously, it has a lot to do with successful communication, but communicating what? Article by Eric Barouti.

Finding Truth Through Stage Personas
Developing an "act" is more than just putting a good CD together. It's about the way the musicians play (live), the clothes they wear on stage, the way they relate to the audience, how they stand on stage, the patter in between songs,.. the whole "live stage persona."
Article by Gilli Moon.

House Concerts: Building Your Fan Base One Living Room at a Time
House concerts are predicated on the notion that the most intimate listening-room on the planet might just be home, sweet home. A fan invites friends to attend the show, requests a modest donation to the artist and maybe makes an offer of alcohol or food to the collective pot. People eat. People drink. People sit down to hear some great live music. And because the Artist eats, drinks and shmoozes with the audience, merch sales and fan mailing lists increase dramatically. Go figure. Article by Mike Grebb. Added 06/22/2006.

Indie Artists Meet Clear Channel Execs
"What does it cost to get a record on the charts?" The question was directed to Mike McVay, programming consultant to about 400 radio stations owned by media giant Clear Channel. A hush fell over the audience, as this was a piece of information that could determine the fate of independent artists everywhere... Article by The G-Man.

Going Postal on the Music Industry
"Dear Bob,
I am sooooo tired of the music industry as it stands now. Everywhere my band goes and performs, people flock to our shows. They love us and they all have the same feeling: 'Ya'll should be on radio and TV,' etc. However, the powers that be continue to force feed that garbage that's out there to people and it frustrates me. What am I supposed to do? I can't even get "industry" folks to return my phone calls. I'm about to go postal on the music industry!" This question addressed by Bob Baker

Music Biz Future Shock
You know the story. There are huge cultural and economic shifts taking place in the music business. One of the biggest changes involves the evolution of the tech-savvy, modern music consumer. This is crucial to your future success with music, so read carefully:... Article by Bob Baker. Added May 2006.

Make a Music Video in 5 Easy Steps
M
usic videos don't need to be expensive or glitzy these days. In fact, fans often appreciate an underground feel that makes them feel closer to the artist. "I don't think for an independent artist that it's practical to spend a boatload of money to compete with the majors," says big-time producer Marcus "DL" Siskind, In fact, Siskind says artists are sometimes better off going beyond the traditional music video... Article by Mike Grebb

Smart Marketing: Building a Fanbase
"Once I have a subscriber in my database, it is like gold dust, and provided they really want to be on that list, the chances of converting them into a sale when a new album comes out are pretty high. And with this in mind I started thinking, "Gotta get more on my list, gotta get more on my list...but how do I do that?".... Article by Chris Standring.

Web Design 101 for Record Labels (and Artist's too!)
Websites have a very basic task -- to educate the public on just what it is your company or your record label is all about, and perhaps more important, it may also be a way of selling them something. And if you're selling, you must be clear just what it is you have for sale -- whether it's music, a service, or something else. Article by Keith Holzman.

10 Tips to Keep You on the Music Career-Building Path
If there are any guarantees in the music business, you can bet that stumbling blocks to success abound. Knowing that problems will arise and finding solutions is half the challenge. The other half is implementing your strategies and tactics consistently and professionally. Article by Chris Knab.

What You Should Know About Your Fans
Studying the lifestyles of your fans will give you a passport to making money with your music. Why? Because when you discover who they are in great detail, their habits and lifestyles will inspire ways of reaching them you never imagined.... Article by Chris Knab.

Start a Label and Build and Empire, Part 2
There’s nothing more difficult, time-consuming, frustrating and masochistic than starting your own record label. Believe me, I know. In addition to my job as resident mouthpiece here at Atlas Plugged, I’m also a partner in BOS Music, a label that I started with a few buddies about five years ago. Keeping BOS in the game hasn’t been easy. But having all walked over hot coals together at this point, we’ve become kindred survivors in the small-business battlefield... Article by Mike Grebb

Predicting the Future of the Music Industry
A great deal has happened during the first five years of this decade that has had an impact on the music business. So I thought I'd take this opportunity to look into my somewhat hazy crystal ball and attempt to predict the future and how it may have an effect on our industry...
Article by Keith Holzman

The New Rules of Writing Press Releases
When do you write a press release? All the time. Press releases have evolved. They are no longer the static tool sent via fax to specific editors. They can go out to tens of thousands of readers worldwide with the click of a button....
Article by Marc Gunn

Podcasting My Tastebuds Into Your Mind
It has been said recently that Podcasting is growing faster than anything in history. To think that each and every one of us can become a radio programmer and people can subscribe to our taste in music is just simply amazing. One night, at about 2am when I should have been asleep, I began setting up my own podcast, not even knowing what it was, but ever so curious. Here's how I did it. Article by Gilli Moon.

Start a Label and Build and Empire, Part 1
The traditional goal for many aspiring artists has always boiled down to two words: Get signed. These magical words conjured visions of stretch limos, screaming fans, endless bags of money… but today's artists are a lot smarter. They now know that "getting signed" seldom equals eternal bliss and security. Artists have gradually realized in recent years that the do-it-yourself model of putting out records and managing a career from the grassroots can yield certain advantages. Article by Mike Grebb

Thriving on Chaos: Indie Music 2006
With 2006 breathing down our necks and the music industry in its continued state of turmoil and uncertainty, it’s time for us to make some predictions about what the New Year will bring. Article by Mike Grebb

How to Promote CDs at Gigs You Never Play
How much would it be worth to you to learn how to promote your CD at gigs you never even play, but create a large number of sales from these gigs just the same? This possibility explained by Kenny Love.

More Music Acts Going Independent Route
Countless bands have found themselves in a quandary: Signed to a major label, with promises of widespread distribution and big promotional budgets, yet going nowhere. They are casualties of an industry increasingly geared toward acts who can reliably sell millions of albums at a time. As a result, a growing number of artists who do not fit that paradigm are going independent — financing their own records and tours, securing distribution deals and serving as their own publicists. Added 10/08/2005.

A Glance at New Media Deals
It seems as though music is now available everywhere - through digital download services such as
iTunes and Napster; streaming interactive subscription services like Rhapsody and MusicNet, as well as non-interactive subscription services via MusicChoice, Sirius, and XM Satellite as well as video games and cell phones. In this article, attorney Dina LaPolt examines some of these new formats as well as the income paid to the artists and songwriters. 

Selling Your Music Online: Designing Your Web Site
Okay, you want to create a web site from which to sell and promote your music. Now what? Here are some tips from
by David Nevue, author of How to Promote Your Music Successfully on the Internet.

Digital Distribution
T
he digital music revolution has changed the distribution game significantly in the last few years. Getting your CD into brick-and-mortar retail outlets is not as vital to your success as it once was. In today's new music landscape, artists look to digital distributors such as iTunes, MusicMatch, Napster, America Online and others for revenue opportunities. Article by Mike Grebb.

Why Release a Digital-Only Album?
There has been increasing discussion over the Net regarding the role of digital-only album releases as part of an independent artist's goal of maximizing the opportunities offered by the online music world. Does this trend suggest that the CD is an increasingly antiquated option for independent artists? Article by Mi2N editor Eric de Fonteney.

How to Reduce Your CD Manufacturing Costs
Keeping down the costs of printing and manufacturing makes lots of sense at any time, but particularly now that most labels are selling fewer CDs per title. To use Nicholas Negroponte's metaphor from his "Being Digital," sales of atoms (manufactured goods) are declining, partly because of illegal downloads, while sales of bits (legal downloads) are increasing due to the success of such online retailers as Apple's iTunes Music Store. Article by Keith Holzman.

Should You Trademark Your Band's Name?
The question: "My lawyer says that if I fail to trademark my band name, another band with the same name could trademark it and stop me from using it. What's more, the other band could even sue me for punitive damages. But the costs for a trademark are quite high. Should I do it?" Consultant
Kenny Love provides an answer.

Your Music: A Business or Hobby?
We all want to make a living doing something we enjoy. For most artists, making money isn't the central goal, and running a business isn't even a concern. However, success in creating and disseminating your work requires certain business-like considerations. The first question for yourself (and the first thing the IRS will be interested in knowing) is whether or not your art is a business or a hobby.
Article by Mark Fox.

Non-Commercial Radio: Worth Promoting To?
Non-commercial stations are comprised of three groups: College, community, and "NPR" stations. College radio is by far the biggest non-commercial group, with about 1,000 stations in the U.S. and Canada. The biggest advantage of college radio is that it is the easiest and fastest way to get airplay, and with it, the comments, favorite tracks, interviews, and reports in CMJ and other magazines, all of which become great tools to market your band with. Article by Bryan Farrish.

Re-Thinking Your Image: Creating a Signature Style
Many talented emerging artists are confused by the issue of an image and don't have a sense of their own style. So, they either copy things from other people, or are just bland. Few artists actually have a true, distinct style. In today's entertainment environment, however, the first impression is as important as ever. Article by John Battaglia.

Your Speaking Skills Can Make You a Better Performer
Speech writers know that you have to grab the audience's attention in 30 seconds. That's where you make your biggest impact. If you ever see a musician get up on stage and fumble a "Hi. Um. We're the Barnyard Owls," you know what I mean. As musicians, we can grab the audience's attention with a song. But it helps to think about other ways to captivate your audience too. Article by Marc Gunn.

The Role of the Music Publisher
A key adjunct, and potentially considerable asset, of a record label is it's own music publishing company. Not every label establishes one, either through lack of expertise and experience, or insufficient time to deal with it. But failure to establish a publishing division could be a lost opportunity and a very costly mistake. Article by Keith Holzman.

Selling Your Music Online: Starting from Zero
The nice thing about selling your music on the Internet is that you can get started with very little cash up front. If you already have a computer and Internet access, you can get going for as little as $50.
Article by David Nevue.

Podcasting: The Art of Feeding the Beast
As we all know, the Internet is an uncertain world of endless possibilities and peril. For this generation of artists and music-industry execs, one paradox reigns supreme: Change has become a constant. Just when you thought you had seen it all, along comes something else to turn everything upside down again. Enter the emerging art of "podcasting." A
rticle by Mike Grebb.

So You Want to Quit Your Day Job?
You’re slaving away at your day job, playing your music at night and on the weekends, and it seems you’ll never have enough time to write, record and tour when 40 hours of your week are cashed in for that steady paycheck. You can’t help but think, “If only I could quit my job to work on my music full time, I’d be able to make it.”
L
ast year, I had a chance to do just that, and I learned a few things during my exciting, though sometimes heartbreaking year of freedom. Article by Mara.

Using Peer to Peer to Launch a Music Career
T
he "G-Man" offered all the music on his first album for free. In fact, he went even farther than that: he contacted thousands of DJs and remixers, established peer-to-peer filesharing relationships with them, then offered to send them individual tracks (bass, synth, vocals, drums, guitar, etc.) if they wanted to mix new versions of his songs. The results have been spectacular, involving reviews, remixes, club play, radio play, a record deal, publishing and licensing agreements, and awards. How did he do it? Read this article by Janis Amy.

P2P: Boon or Bogeyman?
Once upon a time, the band Ten Mile Tide was living a fun but relatively low-key existence playing local clubs in the San Francisco area. But by the summer of 2003, something happened. Their fan base exploded, allowing band members to quit the day jobs and go out on the road full time. Since then, the band has sold nearly 6,000 song downloads over the Internet and some 10,000 CDs through all channels. They now each collect a good salary from the band and just bought a tour bus. How did they do it? Find out in this article by Mike Grebb.

How to Earn $30,000 With Your Music by Year's End
Ken Hill from Torchlight Creek Music shares more of his very popular (and humorous) songwriting tips - this time on how to combat writer's block.


Songwriting Tips - Writer's Block Blues
Ken Hill from Torchlight Creek Music shares more of his very popular (and humorous) songwriting tips - this time on how to combat writer's block.


The Lost Art of Artist Development
It's an all too familiar scenario. I open the mail to find a professional looking, five color printed CD with lyrics and clever artwork. It looks like product from a major label. I peel off the shrink wrap and put it on. The same problems are there over and over again; mediocre songwriting, inconsistent music style, middle of the road musicianship and production. Article by David Polemeni.

Which Radio Stations to Promote Your Music to
Radio promoter Byan Farrish takes a look at which stations you should choose to promote your music to, and what factors help you make that decision.

Selling Your Music Online: A Reality Check
I am often asked how much a person can really make selling music online. I hear both extremes, both from artists who think they'll use the Internet to make it rich, and others who don't believe anyone can make any money selling music online. The truth is somewhere in the middle. Article by David Nevue.

The Long Tail
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. This is a MUST READ article from Wired magaine. Long, but worth it if you want to see where the business is heading. Added 10/28/2004.

The Cleavers and Computer Technology
The melding of science and art has created vast new opportunities for the independent artist. One band, The Cleavers takes time out to discuss how they've used modern technology to record, manufacture and promote their new CD on a budget. Article by Dick Eastman. Added 10/272004.

Are You Overlooking Live Show Opportunities?
Let me ask you ... What has to happen for a person to be converted into being a fan of your music? There are a number of possible answers, but at the most basic level, one thing has to happen: The person must hear your music. Let's focus on that, because even with all of the advancements in technology, live performance continues to be one of the best ways to connect with fans, sell CDs and prosper as an artist. Article by Bob Baker. Added 10/08/2004.

Musicians and Venue Operators: Historically, at Odds
Venue operators and musicians have historically been at odds. It seems we have a love/hate relationship and each, at times, wants to bite the hand that feeds us. After conducting interviews over the last year online, in person and over the phone, I have come to a basic understanding of what the rift is between musicians and venues. Article by Annette Warner. Added 10/04/2004.

The 6 Rules of Commercial Music Success
Over the years I have had many conversations with music artists about commercial music, which usually leads to them disclosing their disdain and hatred of it. Some refer to pop music (pop, as in what’s popular now) as commercial music. Others think of anything that is receiving heavy rotation on radio as commercial music. Whatever their definition, one thing is often overlooked: commercial music is the heart of the music industry which pumps the blood that keeps it alive. Article by Gian M. Fiero. Added 09/29/2004.

The X Factor: What is it and do YOU have "IT"?
What exactly is the “X factor?” You hear professionals and artists alluding to it, but you rarely hear anyone defining “it.” If you are an aspiring music artist or an entertainer, it’s important to know what "it" is because in the mind of the most seasoned and powerful industry professionals, having “it” is what determines if you are worth the investment of endless amounts of time and money. Article by Gian M. Fiero. Added 09/29/2004.

Musician, Sign Thyself!
This wonderful exposé by L.A. music lawyer Dina LaPolt, Esq. demonstrates several reasons why independent musicians no longer need a major label deal to find success. In effect, you can start your own label and "sign" yourself.  Added 03/05/2004.

What's Wrong With American Idol?
Four music business experts say the popular talent show is misleading tens of thousands of aspiring musicians... and the public at large. Are YOU one of them? Article by Bob Baker. Added 03/17/2004.

14 Ways Musicians Can Increase Their Tips
Marc Gunn of the Brobdingnagian Bards has compiled this list suggesting ways you can increase the amount and number of tips you receive when playing live. 14 tips on getting more tips. Added 03/10/2004

"Gum at the Wall" Music Marketing: Why it Doesn't Work!
Many artist's egos are well-served by hiring radio promoters so that their CDs gain airplay and even show up on radio charts. This is all fine and good. But what happens if the artists is actually successful in such a campaign? Article and advice by Robin Spielberg. Added 03/17/2004.

Killing the Music by Don Henley
When I started in the music business, music was important and vital to our culture. Artists connected with their fans. Record labels signed cutting-edge artists, and FM radio offered an incredible variety of music. Music touched fans in a unique and personal way. Our culture was enriched and the music business was healthy and strong. That's all changed. Today the music business is in crisis. Added 02/17/2004.

Mastering Your Music: Why You Need it, Where to Get it, and How to Make the Most of it.
Mastering is widely misunderstood, often mangled, and sometimes mistaken for mixing. So, what is mastering? Mastering is what gives depth, punch, clarity and volume to your tracks. It is part science, part craft, and part alchemy... just like songwriting, singing, performing and recording. It's a crucial step, and this is the essential guide. Article by the G-Man. Added 01/29/2004. 

Licensing Your Music Overseas
If you are an artist or indie label, one way to significantly expand your universe is to license your master recordings to record companies outside the United States. Article by Bart Day. Added 1/29/2004

Can You Afford Distribution?
I get many e-mails from artists and groups asking me about distribution. They say "We have a band and we're playing locally and getting good crowds and we sell our CD at gigs. We started our own label and need to get distribution so we can sell in all the stores. How can we do that?" The answer is more complex than you might think. Article by Chris Standring. Added 01/08/2004

Assembling an Entertainment Industry Team
T
echnology today allow artists of all types to be relatively self-contained. Nevertheless, for many artists, assembling a "team" is still a crucial step in building a long term career in the industry and successfully developing, marketing and exploiting the fruits of the creative process. This article, by entertainment attorney Anthony Berman is an overview of the various members that may form the team. Added 01/08/2004

Money for Your Music: The Facts About Music Licensing
Where music meets licensing, there's money to be made. How much money? "I have synched quite a few thousand songs into productions over the years," states Peter Jansson of Janssongs, Inc., "and have charged anywhere between US$1.00 and US$250,000 for each one." That's correct: he said a quarter of a million dollars. And there are a great many places to earn money from music... Article by the G-Man. Added 11/05/2003.

18 More Songwriting Tips
Making something out of nothing can be a challenge. Here are more great tips from songwriter Ken Hill to get your creative juices flowing. Added 07/11/2003.

Comparing Indie Resources
A side by side comparison of The Indie Bible, The Musician's Atlas, Billboard's Guide to Touring and Promotion and the Galaris Music Directory. "As a musician I see these resources listed all over the place and I always wondered about the differences between them. I sat down with my documents and tried to compare 'apples to apples.' By David Jackson. 07/10/2003.

Making Your Fans Your Closest Allies
Are you keeping your fans at an arms' distance? Or are you treating them like family? If you're neglecting your fans, you're missing out on one of your biggest promotional assets. Article by Kenny Love. Added 07/10/2003

How Labels and Artists Divvy up Your MP3 Dollar.
The going rate for downloading songs from online music services like Apple's (AAPL) iTunes Music Store, MusicNet, Pressplay, and Rhapsody is about $1 a pop. Yet the economics of recorded music sales haven't changed much since the vinyl era -- despite the fact that digital files cost very little to produce and distribute. So how much of your buck makes its way back to the artists? Not much, though it's clearly a better deal than they get from piracy. Added 07/01/2003.

A Musician's Action Plan
Check out this amazing 'Action Plan' worksheet by Kathy Brackley of Artists Studio Magazine. Added 06/28/2003.

Making a Music Video: How's Your Timing?
Many times, beginning bands that get a hold of some money ($100,000+) try to put out a video. There is nothing wrong with the intent, it's just that their timing is off. So, when is the timing right? Here are some words of wisdom from promoter Bryan Farrish. Added 06/06/2003.

Songwriting Techniques
"In the last article I wrote (21 Songwriting Tips), we explored many different ways to expand our musicianship as a whole. Songwriting Techniques takes us a step inward, focusing on the art of welding a song that used to exist only in our minds." Another really excellent article by Ken Hill. Highly recommended for songwriters. Added 06/06/2003

Labels: Make Them Come to YOU!
"Everyone knows how hard it is getting signed to a record label. With the present state of the business, Internet piracy and lack of record sales in the music industry, it has never been harder and seemingly impossible for artists to get signed. Well let me try to uplift one or two spirits if if I may..." Article by Chris Standring. Added 05/27/2003.

$1000 Gigs: How to Make 'Em
Want to learn how to turn *each* of your future live performances (starting with your very next gig) into $500-$1,000 profit-makers (minimum), regardless of what the gig is actually paying you to perform? Article by Kenny Love. Added 05/27/2003.

Enthusiasm Rules!
There is one simple skill you should master that can often have a surprisingly positive effect on your music career. What is it, you may ask? Enthusiasm. Article by Jeffrey Fisher. Added 05/27/2003.

21 Songwriting Tips
Making something out of nothing can be a challenge. Here are some great tips from songwriter Ken Hill that will get your creative juices flowing. Added 05/02/2003.

What Record Industry Slump?
While executives at major labels wail about the industry's imminent collapse, indie labels and artists are singing a much happier tune. Profits are up - in some cases by 50 to 100 percent. That's in contrast to overall album sales, which dropped about 11 percent in 2002. "We don't do too much crying over here," Cameron Strang, founder of New West Records, admits proudly. The home of artists like Delbert McClinton, the Flatlanders, and John Hiatt has doubled its business for the past three years and is projecting a $10 million income in 2003. You won't hear many of these labels' artists on pop radio - and ironically, that's one of the secrets to their success. Added 04/24/2003.

No Label, No Problem
The struggle for autonomy in the pop world has broken out all over the map. While the corporate music machine grinds on, too big for what was once considered a street art, musicians of all types are shipping out to parts unknown to produce and market their own albums. In the old days, the goal of most would-be music stars was to enlist with one of the dozen or so major labels that sold popular music to the masses. But with just five money-losing global corporations dominating mainstream music, self-sufficiency has become the mantra of performers who find they can live just as well or better setting up shop on the Internet, at gigs or through independent distributors. Added 04/24/2003.

How to Cultivate Relationships
and Propel Your Music Career Forward!

"The music business is littered with over inflated egos and insecure artists who seem to think that the world somehow revolves around them....Stop and think for a moment what your reputation is. How do you think others perceive you?" Article by Chris Standring. Added 04/03/2003.

Maxing Your Musical Mastery
Every musician has, at least, two methods he (or she) can use to proactively earn an income, yet, most only utilize one method. So, in an effort to apprise you of more areas that you may (or may not) have considered for producing more income from your local market, here are a list of avenues artists can utilize to gravitate to a higher tax bracket. Article by Kenny Love. Added 04/03/2003.

Nurture Your Fans!
"I have learned many things over the years in this business of music, but it has taken me a majority of those years to come to terms with what I feel is the most important aspect of being an artist....the fans. Fans are precious. Article by Chris Standring. Added 03/10/2003.

A Music Industry Case Study
A look at a mythical rock band's earnings, with actual figures compiled from industry sources: New York City's hottest new band is Grunthead, a four-piece hard rock group from Maspeth. Because they've got buzz, the band gets a 15% royalty rate, a few points above the usual amount for a new artist. Its debut, "Gruntastic," goes gold – only 128 of more than 30,000 records reached that level in 2002. The Gold Record Gross: 500,000 albums sell at $16.98 = $8,490,000 The Grunts' royalty is 15% of retail. That's $1,273,500. Is the band rich? Nope.... Added 02/21/2003.

How to Benefit from a Benefit
I took part in a benefit last week. A charity event for the red cross 911 disaster relief fund. Turned out to be a very successful show. Lots of TV stars, comedians from Saturday Night Live, day time soap actors, pop stars new and old. Every body threw in their two cents for a great cause. The spirit was wonderful. But it also got me thinking... Article by Chris Standring. Added 02/04/2003.

Publishing Deals Made Easy: A Thumbnail Sketch
People often speak of “publishing deals” in a generic way, which implies that there is only one kind of publishing deal. In fact, there are a number of different kinds of publishing deals, as described in this fantastic article by attorney Bart Day.

Planning Your Music Career: One Step at a Time
How to you begin planning for a serious career in the music business? What are the steps you need to take to 'make it?' Article by David Nevue. Added 10/27/2002.

Can a One-Man Record Label Be Successful?
I know that many of you are one-man record labels. You do it all: write your music, produce your music, engineer your music, promote your albums, and get your own gigs. Whether this is by choice, or out of necessity, I’m here to tell you that you can have success. Article by Derek Felton. Added 10/27/2002.

D-I-Y: Blessings, Curses and Limits
The do-it-yourself approach to marketing and promoting music that began back in the 1970's and, perhaps, as early as the 1950's as an experiment that was often an exercise in futility, but has, ironically, become the standard by which we all exist, also comes with its own sets of blessings, curses and limitations. Article by Kenny Love. Added 10/08/2002.

Are You Ready? Are You *Really* Ready?
As much as I herald the cause of independent music and its recording artist residents, in all honesty, I must say that there are numerous artists, many in fact, who are simply not ready for the professional end of the music industry. The worst part is, they don't yet realize it and, when they finally do, it is often too late. Are you really ready to take the next step? Article by Kenny Love. Added 09/25/2002.

Radio Airplay 101: What is 'Successful'?
The first question people have when they want to hire us (provided that they have never done an airplay campaign before) is "What airplay campaign do I need in order to be successful?" There couldn't be a more misplaced question. It's like when a cab driver asks you "Where to?" and you say "Well, where would I need to go in order to be successful?" Where you need to go depends on a million things, not to mention what your definition of "successful" might be. Article by Brian Farrish. Added 09/25/2002.

'Masters' vs. 'Demos'
In the past, I have been honored to judge various songwriting competitions where writers can enter their material in various categories. Each year I do this task, and in the back of my mind I am hoping that there is a gem in the collection of submissions that would really be able to bring some fantastic respect to the entrants for putting together their own productions. Well outside of the decision on the winner, there are number of consistent mistakes in there. Added 09/25/2002.

Releasing Your Own Record: A Legal Checklist
For artists who are releasing their own record for the first time, without the involvement or assistance of a label, the process can be a little intimidating. It can be easy to miss some key legal details in the process. Here, therefore, is a very basic checklist of issues to be considered when releasing a record. Article by Bart Day. Added 09/16/2002.

11 Ways to Make Your Next Showcase a Smash Success!
Whether you represent a label or individual artist, creating and promoting a showcase of musical acts can help you book larger venues, build media exposure, expand your fan base and jump-start merchandise sales. But how do you do a showcase right—and cost-effectively? ANTJE, founder of Chicago label, Sweet Pickle Music, shares 11 tips from her proven-in-practice playbook to help you craft your own showcase success story. Article by Lance Helgeson. Added 09/16/2002.

Songwriters Overcome Thorny Obstacles To Hit Paydirt
The music of the Austin Powers' films is even more memorable when one contemplates the difficulties overcome by the composer who created it. "The odds against making it as a composer in Hollywood are staggering, yet we continue to try," said George S. Clinton, who scored all three of the James Bond spoofs, including the current Austin Powers in Goldmember. Clinton added, "Maybe it's being too stubborn to give up, or having an ego that says we're the one in ten thousand that will beat the odds, or maybe we're just too stupid to see what's so obvious to everyone else. Whatever it is, we keep at it."

Time of Year to Push Radio
Many people, when planning the date that their radio campaign will start, think that starting the campaign at a certain time of the year will make a huge difference in the outcome of the project. It won't. There are many other factors which are far more important, and these factors will determine what happens with your release... Article by Brian Farrish. Added 09/02/2002.

Greed: The Diarrhea of the Music Industry
"If independent recording artists could understand, for even the briefest of moments, the magnanimous financial potential they would realize in self-marketing their own recordings, as opposed to signing with a major label, we would see a new Music industry such as has never been known." Commentary by Kenny Love. Added 08/29/2002

The Truth About Major Labels
When I was growing up, I always thought that being signed to a major label was the pinnacle of a music career. It was my dream at the time to one day get a record deal, play arenas throughout the world, and earn millions. Fortunately, I eventually gave up the pipe dream that a major label deal is the key to a successful career. Surprisingly enough, many musicians have not. It still amazes me to this day the number of clients I get that think they are ready to take on the world with a major label after only selling 1000-2000 discs. Article by David Hooper. Added 08/28/2002.

Band Newsletters
I first started publishing my band newsletter during the Summer of '98. I tried the snail mail route. It was exhausting. Electronic newsletters (aka ezines) were the way to go. I must've tried it all too. I promoted gigs, told of our latest accomplishments, gave away a free mp3 every month. Some of it worked. Some didn't. Here are some tips I've learned about running my band newsletter... Article by Marc Gunn.

Cutting a 'Hot' CD
A common problem: You buy all that cool gear so you can record as much as you like on your own, and then your CD comes back 6 db softer than commercial products. Yikes! Since you want your CD to sound as competitive as possible, it's important to know why there's a difference. Article by John Vestman. Added 08/05/2002

Your Band Is Your Business
About 8 out of 10 bands that submit an "application" to work with me list something about quitting their day job as a major goal, Having worked a stint in Corporate America myself, I know the feeling. It's not easy to put on a monkey suit and put up with forty hours a week of irate customers, temper tantrums from your boss, and sales quotas. It's also not easy to make a living in music. Article by David Hooper.

Andy Allen: Independent Distribution
Andy Allen, President of Alternative Distribution Alliance, talks to Musician.com about how ADA chooses label product to distribute. He also compares independent and major distribution, and discusses how a label gets the best out of their distributor.

Facing The Music
Rock stars and music-industry execs once ruled the earth, but now -- in terms of size and profit margins -- the music industry is becoming the book business (minus the literacy)

Getting Heard Above the Noise: A Guide To Open Mics & Showcases
Open mics and showcases have become important career tools
for any aspiring and performing songwriter. An open mic is
synonymous with "open stage" where any songwriter/musician
can go up on stage and perform for the audience. This free ebook from MusicDish is meant to familiarize the reader with these forums to expose their works and steps to maximize their benefits.

Mastering: What is it and Why Can't I Do it Myself?
What is mastering and why can't you do it yourself? Well to answer the second part first, who says you can't? The mysteries of mastering are many and wonderful but with the right equipment it really is feasible these days to do it all yourself. "Aaarrgghhhh!!!" I can hear the cries of the audio-Nazis already. Added 04/13/2002.

'Making It' in the Music Business - An Alternate View
As an independent musician you will find that many experts in the music industry will be more than happy to feed you great morsels of advice. Unfortunately, this advice can sometimes be exactly what a budding musician does NOT need. Article by Graeme Kirk. Added 04/01/2002.

The Truth About Barcodes
I see many places that offer one a "personal barcode" for a small amount of money (which i