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Internet Music
Promotion 101
by David Nevue - Midnight Rain Productions
Back
to the Academy
David's Latest Column...
2001:
The Year in Online Music
2001 was a year that brought a lot of change to the online music
business. In reviewing the big stories of the last year, a few really stood out... By David Nevue, Jan 2002.
Need More Music Marketing Know-How?
Top
10 Music Marketing and Promotion Ezines
Our good friends at The
Bard's Crier have compiled their list of the top ten music marketing
and promotion ezines available on the net. We totally agree with them... with one exception. In their humility,
they didn't include their own newsletter, which should definitely be there!
Still Looking For A Place to Sell Your CDs?
If you haven't the time or inclination to set up your own web
site for CD promotion, CDBaby.com is a reasonable alternative....
CD Baby
Passes Million Dollar Mark In Musician Payouts
CD Baby, an online retailer of independently released CDs, announced today that they have now paid over one million
dollars to musicians for CDs sold. CD Baby was started as a hobby in 1998 by musician Derek Sivers, looking for
a better way to sell his own CD online. His musician friends also joined up, and told their friends. Soon, without
any advertising, word-of-mouth quietly made CD Baby the largest independent-only CD store, with 10,000 artists
selling over 100,000 CDs a year.
Everybody's Doing MP3.com
Here are a few useful stories for those of you looking for MP3 success.
MP3.com
Artist Success Story: Chris Burnett
The tools and resources available to online musicians at MP3.com have provided a platform for Chris Burnett to
reach a significant Jazz audience, earn some cash, and benefit from other opportunities as well. Music from his
debut independently released acoustic Jazz CD, "Time Flies", has had over 83,000 listeners and earned
him more than $3,700.00 under MP3.com's Payback For Playback and Premium Artist Service promotional programs. Added
07/12/2001.
Instrumental
Guitarist Rides MP3.com to Success
Last month I received a great letter from MP3 artist GuyPaul
Thibault, AKA 'Little Bastard.' He shared his story with me, and now I pass it on to you. For those of you struggling
on MP3.com, be encouraged. There's still room for more success stories at MP3.com. Added 06/01/2001.
The MP3 Way:
DAM CDs & Sophie
mp3.com and eBay have a lot in common. Both identified online punters as a way to get rich, and both grossly overcharge
for minimal services sold to what are effectively, captive audiences. A great comparison of MP3.com and eBay by
Jon Newton.
MP3.com:
A Case Study For Musicians On The Fence
Ever wonder whether it's really possible to promote your music
successfully on MP3.com? Here's an MP3.com case study based on one musician's experience. Commentary by David Nevue.
Added 02/15/2001.
Selling Your Music on the Net: Key Strategies to
Success
So, you've got your own CD and now you want to sell your music on the net. You probably have two burning questions:
Where do I start? and How many CDs will I sell?
Newscasting and Music Promotion: Quick Hits for
Quick Results
Your next customer may be surfing the net right now looking for
information.
Provide them the information they are looking for and you may find an increase in your overall CD sales. Here's
how. Added 3/25/2000
Marketing Music on the Net: An Interview
with David Nevue
Selling CDs on the net: Where there's a will there's a way. One musicians story.
More Recommended Reading...
Musicians
Find Net Success Without Record Labels
At a time when the entire music-industry landscape is in flux -- with artists and labels alike trying to hammer
out issues over copyright and compensation for digital use -- former major-label artists like Brooke, Aimee Mann
and others are finding that going independent and using technology to their advantage can pay off both financially
and creatively.
Getting
The Most Out Of Your Music Website
If you are a regular cruiser and user of the world wide web, then it won't be any surprise for you to know that
the design of the sites you visit affects how, or even if, you will use that site. Article by Christopher Knab.
The
Story Of A Guy Who Made $200,000 On MP3.com
If you've been online and dealing with digital music for more than a
week, you know Mikel Fair, better known as 303 Infinity. David Hooper of Kathode Ray Music recently talked with
Mikel about his success online, stories of cheating the system, and what he recommends to other artists! This article is in PDF format
- Adobe Acrobat Required. Added 02/01/2001.
The "Bassics"
Of Earning Money Online
Martin Lindhe's online musical success started with a simple computer
storage problem. When graphic designer and hobby musician Lindhe moved to the U.S. from his native Sweden in 1999,
he needed a temporary place to store all the music he had written over the past several years. Since first posting
music on MP3.com in late 1999, Lindhe has earned over $87,000 through MP3.com's Payback for Playback program. Added
01/29/2001
Online E-Music Retailing
For bands and artists who are releasing their own records, the Internet offers many new and exciting opportunities.
But getting online retailers to pick up your CDs (and other music related product) is as much a business as getting
offline distributors or brick-and-mortar stores to carry your records. Article by Christopher Knab. Added 8/16/2000.
Secrets of
Successful Email Newsletters
Building and managing an email news service is one small but
important part of running a successful online business. For a musician selling music on the net, it provides a
proven method for marketing yourself to your fans. Here are a few useful tips from ZDNet. |
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Submit An Article for Consideration!
Would you like to submit an article for publication at MusicBizAcademy.com? If you have music-related expertise
you'd like to share with other musicians including career tips, how to's, or general music business-related articles,
please feel free to send them our way. We'll be glad to consider them. Submit your article! |
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