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Do's and Don'ts For Audio and Other Music Oriented Interns:
Or, How to Impress Your Internship Employer and Become Successful in the
Recording Industry.
by Christopher Knab - Fourfront
Media & Music - July 2008
Back to Music
Business 101
Today, anyone who wants a career working in the music business with a label of some kind, or is looking into producing, engineering, or working in one
of the many music-oriented jobs in the recording industry has many choices when it comes to educating themselves
about the business. In addition to the many schools, programs, books, websites, and other informational tools at
their disposal, the chance to do a good old-fashioned internship still exists.
In fact, more than ever many companies will not consider hiring someone unless they have had some 'real world'
experience in a studio, post-production facility, record label, distributor, store, live performance venue, or
other businesses related to recorded audio products.
For example, you may think you are qualified to work in a recording studio just because you have some training
in Pro Tools, or have helped setup a school-related recording project. You may also have taken courses where you
aced all the written projects, and marketing classes, and think you have what it takes to work for a recording
facility or record label. Well, that is all great experience, but it isn't enough!
Nothing is more impressive than having done some work as an intern. Businesses that offer internships may demand
a lot of you. They may (and will) test your patience by having you do what you think are mundane, boring, or menial
tasks…Stick it out. Most likely you are being given a form of initiation. Most people in the recording industry
started out doing menial tasks and when given the chance to express their skills…did so, and were rewarded with
jobs, job-leads, promotions or recognition of some kind.
I can only do so much to encourage you to get yourself an internship. You have to bug your music industry contacts:
teachers, producers and engineers you have met or just heard about. Also, go out and pound the pavement. Talk to
guys who are working your favorite club or live venue. Bug the retail clerk at your favorite record store. Hang
out in the music scene of your choice. Be pro-active. Ask everyone if they know of any internship openings in their
field.Think about any website design work or blogs and or podcasts you have put together for a favoriite band or artist....ANY kind of experience you may have had, can help you get some kind of an internship.
Do research on the types of audio-related businesses in your city. Use the Internet. Go to the library and look
up the many directories, and read the weekly and monthly recording industry trade magazines and journals. Get on
the phone, and do some informational interviews with the recording industry business you would most like to work
for. Even knock on people's doors. Do whatever you have to do to get an internship. Internship opportunities do
not come knocking on your door. You have to motivate yourself to get involved with this industry.
This technique has a tradition attached to it. It is called "The School of Hard Knocks". It means that
everyone worth anything in this business had to push themselves forward and find a way to get noticed. Producers
have to do this. Engineers have to do this. Certainly recording studio, and record label have to do this. And,
artists need to do this. So, while being laid back and mellow is a great way to relax, it will get you nowhere
in the whirlwind world of the recording industry. "Get Up, Stand Up!" Do something!
This industry is nothing but competition. Not just for jobs, but competition that finds one company fending of
another company for clients and deals. So, businesses are looking for the most highly motivated employees they
can find. Are you up for the challenge?
Once you say "Yes, I'm ready to show the world how good I am" and you have found your first internship,
learn how to work that opportunity. You will have to take the good with the bad. Interns may start out as the low
men and women on the ladder, but those that impress with their positive attitudes and dedication to their work,
whatever it may be…will reap rewards. So, read the following suggestions on how to work with your internship employer
for the mutual benefit of your career and their increased business.
DO....
- Be on time, and better yet, be the first one in, and the last to leave.
- Be hungry to learn.
- Be friendly. Introduce yourself to co-workers, even if you have not
been introduced to everyone during orientation…and network often.
- Complete the tasks given to you before taking on other work.
- Make yourself invaluable to the company. (Look for things to do.)
- Make friends with co-workers, and offer to do some of their grunt work.
- Volunteer to take on the responsibilities of a worker who is ill, or
going on vacation.
- Be willing to do the most menial of tasks. Even the most boring and
repetitive work should be eagerly undertaken.
- Cover phones while co-workers are on break or at lunch.
- Ask permission to use any equipment, software or computer programs.
- Offer to help prepare for any studio-setup or tear-down, or to prepare
any business reports.
- Organize the information you need to know to carry out your work.
- Create your own databases of any staff members, and their job titles.
- Know that as an intern you are not being trained to take a manager's
or executive's job, so do everything you can to learn the jobs that lead to those positions..
- Feel free to take the initiative when you the time is right.
- Make things easier for your employer or supervisor, they will remember
you for that.
- Offer your help when you notice help is needed.
- Keep in touch once you are gone. Stop by and say hello!
- Get a letter of recommendation, and send the company a thank you note
for hiring you and giving you the opportunity to work for them
- Phone your boss or supervisor first, if you aren't going to show up.
- Say thank you when any promo CDs or concert tickets, or free studio
time are offered
- Attend as many concerts and events that are not your favorite music.
(You will learn a lot by doing this.)
DON'T....
- Ask for free things like CDs, tickets or studio time right away
- Look like you are lost. Avoid standing around.
- Get involved in long conversations during work hours with co-workers, or celebrity
guests who may be conducting business in your workplace.
- Offer your opinion on how you would run things if you were in charge
- Cop an attitude of any non-professional kind, even if you're being paid.
- Make any personal phone calls in front of co-workers during your shift
- Cruise the internet on your company's time
- Get caught reading magazines or sloughing off on the job in any way.
- Ask at any time "NOW, what should I do?"
- Be offended if someone snaps at you. (Everyone has bad hair days)
- Talk dirt about any recording artists, producers, or other companies
while in the presence of co-workers, or at any networking functions. (It's a small world and you never know who
your co-workers, boss, or supervisor knows, has dated, has worked with etc.)
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net
Chris Knab's new book, 'Music Is Your Business'
is available NOW from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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