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 The
Live Performance
Business
Structure
by Christopher Knab
Back to The Academy
Booking Agents
- Secure gigs for artist
and work with the artist directly or through their management.
- Establish contacts with
Promoters and Venue Operators.
- Send Press Releases to
Print Media, Radio, and TV
- and to Industry Trades
like Pollstar, Performance, and Billboard.
- Receive 15%-20% of
Artist's Performance fee
- Track competition
within genre of each artist they represent.
- Work with Record Label
contacts to coordinate tours.
Promoters
- Purchase acts directly
from Booking Agents. Responsible for promoting and publicizing shows at a live venue, and
receives a negotiated fee.
- Send Press Releases to
all the Media
- n surrounding area of
show.
- Print up Posters and
Flyers for the show, and distribute them throughout the surrounding area.
- May work with Retail
Stores for co-sponsorships or for public relation activities.
- Help Create a 'Word of
Mouth' buzz in the community for the show.
- Contact Record Labels
for promotional materials.
- May provide food and
beverages for show, as well as security, sound and lights.
Venue Operators
- Provide space for live
performance
- Charge fee based on
size and accommodations available to the artist.
- At smaller venues may
take a percentage of the box office ticket sales.
- At larger venues
provide security, merchandising space, box office, stagehands, sound and lights, and
refreshment outlets.
- Take out ads in misc.
newspapers and magazines for show.
- Provide additional
promotion and publicity assistance to Promoters.
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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