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 Design Simple, but Effective
Music Promo Materials
by Christopher Knab ,
August 2011
Back to The Academy
Simple, but effective promo materials can draw people to your music!
Designing and writing effective promotional materials;
blogs
websites
bios
fact sheets
cover letters
quote sheets
posters
flyers etc.
is what I'm talking about.
Here are 3 tips to help you promote your careers, and enhance your chances of being offered opportunities.
Do the following:
1)
Take the time to inventory any accomplishments, positive reviews,
training and awards, past sales, and live appearances, and organize them
into bios and fact sheets.
2) Make your promo materials as compelling, and informative as possible. If you can’t write in a professional, compelling way, hire a professional publicist.
3) Having
done that, take more time to research who to send your materials to, and
to ask each potential recipient what type of information they would
like to have sent to them before sending. No 'generic' kits should ever be sent out to
any gatekeepers in the music business.
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Christopher Knab is an independent music business consultant based in Seattle, Washington. He
is available for private consultations on promoting and marketing independent music, and can be reached by email at: chris@chrisknab.net
Chris Knab's book, 'Music Is Your Business'
is available from the Music Biz Academy bookstore.
Visit the FourFront Media and
Music website for more information on the business of music from
Christopher Knab.
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